IDEAS & STRATEGIC DEVELOPMENT
Creative
At Up&Up, we’re not just all about pretty pictures, but rather content that moves people. We offer creative solutions for your marketing and communication goals.
With more than ten years in the creative advertising industry, working in agencies in London, Sydney and New Zealand, we understand how campaigns, communications and content all fit together.
Our team has the ability and experience to collaborate and create through-the-line marketing and advertising campaigns. These have resulted in not just visual content on screens but activations at events, gifts with purchase and broader creative platforms.
At Up&Up, we sit in the sweet spot between a creative agency and a production company.
We’re able to sit at the top table discussing high-level marketing and communications strategy with C-suite executives. Then, we craft creative concepts that lead to results.
Check out some of our projects below
Boundary Road Brewery - You’re Welcome
Boundary Road Brewery, or BRB, is a New Zealand craft beer brand and a key part of the Asahi Beverages stable. Initially Up&Up worked closely with their team to capture key events and create social media content leveraging their partnership with New Zealand Cricket and the BLACKCAPS.
We recognised quickly that the brand had a number of great elements, but it lacked a creative platform. We put our thinking caps on and proactively pitched some territories which kept the brand grounded but provided a creative springboard to launch new ideas from for years to come. ‘You’re Welcome’ was born and launch alongside the home summer of cricket in late 2023.
Up&Up created video concepts which became social content, activation ideas which became on-field events, gift with purchase ideas which become one of the most loved across the Asahi portfolio.